LLS LINERS USED BY CO-OP FOR "NAKED CUCUMBERS" FIRST Long Life Solution's

revolutionary packaging is to be launched by the Co-op to market "naked cucumbers."

LLS technology allows the plastic shrink-wrap on whole cucumbers to be removed and it is estimated the retailer will save eight tonnes of plastic every year as a result. This move is the latest of many that the Co-op has made to reduce unnecessary packaging.

The whole cucumbers will continue to be delivered to stores in cardboard boxes that will be lined with LLS "Smart" liners. These liners have been proven to reduce any negative impacts of removing the plastic wrap such as possible moisture loss. The move to "naked' cucumbers will not impact on shelf-life.

Andrew Wright, Chief Executive of Long Life Solutions who produce Smart liners, said: "Long Life Solutions has been proving its environmental technology for the last five years with a focus on reducing emissions, packaging and food waste. This initiative with the Co-op is a market first where Smart technology is helping to eliminate tonnes of packaging both from the supply chain and the consumer."

Kate Jones, Head of Range Development at The Co-operative Group commented: "The Co-op's commitment to environmental improvement is long standing, and, as a consumer-owned organisation, our members and customers help set our responsible retailing agenda. Following a 12 week trial, our customers have told us they are pleased to see that we are taking steps to reduce packaging, and are more than happy to buy their cucumbers without the usual plastic wrap."